Hi! I'm Chris Conroy, Creative Director of Heartwood Media.
We created this section to answer your questions about video production, TV, Flash animation, strategic messaging, or whatever else is on your mind.
If you have a question, send me an e-mail.
Click on the titles below to read posted questions.
To visit
the Ask Chris Blog, please click here.
Question: How do you resolve creative disagreements?
Q: Hi Chris,
My video producer and I are at a creative crossroads and can't agree
on how to move forward with our project. I want to add some additional
background information about our company, and he says that will be distracting
and dilute our message (it's primarily a product sales video). What
do you think?
Thank for your help, Ross
A: Hi Ross,
Different approaches are part of the creative process, and in my opinion,
make for stronger videos in the end. That being said, how do you continue
with your project?
I recommend you get feedback from people outside of the project. Ideally
you can show your rough edit to people who are part of your video's
intended audience. Doing this has two benefits:
1. Your audience knows best what they are interested in. They'll let
you know if the company background information is relevant to them or
not.
2. In all likelihood, you and your producer have been working on this
project for several months. Both you and your producer might be unable
to see the forest for the trees. Having other people watch the video
can help you look at your project more objectively. This holds true
regardless of whether you and your producer are in agreement creatively.
Q: Hi Chris. I've got a pot-luck party I'm going to, and I've been
asked to bring some cookies or cake. Any ideas on what I should bring?
A: I recently served these at a party, and two batches were eaten
in a hurry.
Wheatless Peanut Butter Chocolate Chip Cookies
Ingredients:
1 cup creamy peanut butter
3/4 cup sugar
1 egg slightly beaten
1/2 tsp baking soda
1/4 tsp salt
3/4 cup semisweet chocolate chips
1/2 cup roasted salted peanuts
Combine all ingredients in a big bowl and mix thoroughly.
With moistened hands, roll 1 heaping tablespoon of mixture into balls.
Place balls 2 inches apart on a cookie sheet.
Bake 12-14 minutes at 350 degrees, rotating cookie sheets from the
top shelf to the bottom shelf of the oven.
After removing from the oven, allow the cookies to cool on the cookie
sheets.